15 years international E-commerce and Omnichannel marketing experience

With 15 years of experience as an e-commerce manager, omnichannel strategist & marketing professional, I’m your partner for digital (brand) acceleration. But before we go into that, let me first explain the name ‘Disarti’ a bit. Disarti is an Italian nickname that was given by my father to our family in the 90’s. As my real last name ‘Schreurs’ refers to tailors in Dutch, Disarti (or rather Sarti) is a derivative of this in Italian.

Starting at bol.com in 2009, as a Product Manager Games, was one of the best career choises in life. Bol.com is the number one e-commerce platform in the Benelux. Here, I learned all aspects of digital commerce at a pure player. Directly working with specialists on all territories (Online Merchandising, SEA, SEO, Social Media, Display, Affiliate, Online/Offline Marketing, Graphic Design, ICT/Scrum, Customer Care, Buying & Merchandising and Logistics), made sure my e-commerce knowledge was boosted to the max, at the speed of light… Read More

Digital acceleration in sports retail – From multichannel retailer to omnichannel retailer

After my time at bol.com, I felt the urge to utilise my broad e-commerce knowledge. I wanted to work for a sports company that was not only active online but also had a wide portfolio of stores. I was given the change to start as Senior E-commerce Manager at Perry & Aktiesport (Sports Unlimited Retail / JD Sports). I got the freedom to expand and build the e-commerce team to make sure digital sales and profit increased year over year. Next to that I was an internal advocate for digital first thinking. Read More

After 5 years of working on the digital and omnichannel elevation of Perry & Aktiesport, a new chapter in my career began… JD Sports sold the Dutch sports retail brands internally to the Iberian Sports Retail Group (ISRG), a well established company within the JD Group that focusses on performance sports. With it’s Spanish roots and more than 400 stores in Iberia, Sprinter knows it’s way around the sports market.

In October 2021, I got promoted to Head of E-commerce & Marketing, where I was responsible for marketing and e-commerce of Perry & Aktiesport. Behind the scenes I was also “secretly” working with my team on the introduction of Sprinter Sports in the Netherlands. Read More

The bigger plan was to gradually phase-out Perry and Aktiesport, and introduce Sprinter Sports as the new sports destination in the Netherlands.

On September 27th 2023, after more than two years of preparation, blood, sweat and tears, we migrated the existing webshops (perrysport.nl & aktiesport.nl) to sprintersports.com/nl.

We also opened & re-bannered 30 Sprinter stores across the Netherlands (including our flagship store in The Hague) and launched a 360º brand & media campaign to introduce the new sports brand in the Netherlands..